Hero — ice perch catch, Lake Effect hat

Bring the storm

215 UV/glow tungsten options. No-chip paint, sticky hooks, super color glow.

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Hero — open-water walleye catch, Lake Effect hat, lure in mouth

Join the rattlin’ revolution

Patent-pending Rattle Paddles — a glass rattle and Stank Sauce in every bait. 8 per pack.

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Made in Michigan
Designed, developed, and crafted in Michigan since 2016
Free shipping over $55
Excludes rods and apparel
Lifetime rod warranty
Family owned
Same people on the phone and on the water
Friends ice fishing at winter sunrise on a Michigan lake
Ice Fishing

Hard Water World

Tungsten jigs in 215 UV/glow options, Stank Sauce plastics and glow rods built for the hole.

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Hard water

Hardwater families

Four families cover most days on the ice. Start where the bite is.

All ice fishing
Hard water

Hardwater picks

Individual baits from the hard water family. Tap any to shop.

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Friends fishing Lake Michigan at summer sunrise
Open Water

Open Water World

Patent-pending Rattle Paddles, Feisty Fry and NED heads — a glass rattle in every bait.

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Open water

Open-water families

Rattling swimbaits, forged NED heads and finesse jigs for the boat and the bank.

All open water
Open water

Open-water picks

Individual baits from the open water family. Tap any to shop.

Shop all Rattle Paddles
Anglers wearing technical apparel at a Lake Michigan marina
Lake Effect Apparel

Wear the water

Technical layers and everyday gear built for early launches, long casts and everything between.

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Family owned · Michigan made

Since 2016 we have designed and poured our own baits in Michigan. The catalog has grown from under 100 SKUs to over 500 — same family, same shop, same phone number. Faith first, hard work always, and a lifetime warranty on every rod.

2016
Founded
500+
SKUs poured
215
Tungsten options
About Lake Effect
The family at the pour bench
Tungsten Combo Packs
Bundle & save

Tungsten combo packs

Explore tungsten jig assortments and find a mix for your next day on the ice.

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Wholesale tackle selection
For pro shops & marinas

Stock your shop

Apply to be a Lake Effect Wholesaler

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Catch the live drop

Exclusive packs, surprise colors and deals you will not find in the shop. Follow along and hop into the next show.

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