It is more important to us at Lake Effect, that each customer experience is catered to the individual; which is why we spend time with each angler, showcasing our products, and getting every person set up to maximize opportunity and increase knowledge on the ice and the open water.

No matter what show we are at, we consider it our opportunity and privilege to serve our customers. This includes making sure that what we make includes everything from Rods, Jigs, Plastics, and Storage. We strive to fully outfit our customers with over 500 different products. The little differences matter, and that's our specialty.

At every show, we take space very seriously. We ensure that our booth is spacious so that time spent with each customer is also combined with an experience that feels less cluttered and less pressured. We believe that your purchase should be your choice, and from start to finish, we want you to be comfortable.

We bring EVERY product we make, and many more in backstock so that no matter which show, our customers get a full selection of Lake Effect Gear and Tackle, regardless of what part of the season the show is hosted. We believe your time and your visit should be worthwhile, and that it is our duty to put on the best show possible.

We spend several months straight touring throughout the Central portion of the United States, as well as the Northeast, and are working to soon be visiting our customers in the South!