Since 2016, Lake Effect has specialized in developing and manufacturing new and innovative products. We believe that hard work is paramount; producing a superior product and a quality experience. In an effort to fine-tune with precision; we work tirelessly - pursuing the ability to maximize EVERY angler's experience EVERY time they hit the water. #BringTheStorm
Experience the Difference.
Whether it's our masterfully crafted fiberglass blanks, or our full-graphite builds - we know you deserve a rod that is DIALED for landing your next trophy.
UV / Color Glow Tungsten Combos
Top Combos of our 100% Tungsten Jigs - All UV/Glow
UV / Color Glow Tungsten Ice Jigs
Extreme Durability Paint - NO CHIP Guarantee + Super Color Glow + Ultra-STRONG, STICKY hooks. WE DARE YOU TO TRY THEM - Thousands of other customers have, and haven't looked back. Over 215 Options
Rattle Paddle Swimbait
Join the Rattlin' Revolution - Our Patent Pending innovation has transformed the soft-plastic game. Made with super strong, buoyant, and extremely flexible plastisol, our Rattle Paddles come complete with a RATTLE in each bait! 8 per pack - get yours today and fish like the pros.
Rattlin' Feisty Fry
This is not your ordinary Fluke - With our Insertable Rattles loaded into each body, and a sleek design for extreme manipulability - our split tail feisty fry is incredible for nearly all species. Buoyant and durable plastisol composition and loaded with our signature STANK SAUCE; fish can't keep themselves away!
Performance Apparel
Grab one of our custom designs and enjoy high-quality apparel for any season.
