Since 2016, Lake Effect has specialized in developing and manufacturing new and innovative products. We believe that hard work is paramount; producing a superior product and a quality experience. In an effort to fine-tune with precision; we work tirelessly - pursuing the ability to maximize EVERY angler's experience EVERY time they hit the water. #BringTheStorm
MINI Rattle Paddles
A new era has begun. Experience excellence at its finest with a bait that is Unlike any other. We guarantee that you will enjoy it, or get your money back!
Rattle Paddle Swimbait
Join the Rattlin' Revolution - Our Patent Pending innovation has transformed the soft-plastic game. Made with super strong, buoyant, and extremely flexible plastisol, our Rattle Paddles come complete with a RATTLE in each bait! 8 per pack - get yours today and fish like the pros.
Rattlin' Feisty Fry
This is not your ordinary Fluke - With our Insertable Rattles loaded into each body, and a sleek design for extreme manipulability - our split tail feisty fry is incredible for nearly all species. Buoyant and durable plastisol composition and loaded with our signature STANK SAUCE; fish can't keep themselves away!
NITE BITE Insertable Glow Stix
Maximize Potential with the new Nite Bite. Perfect for Low-light scenarios, murky water conditions, and overnight adventures - the LE Nite Bite simply inserts through our patent-pending cavity alongside the rattle in the Rattle Paddle or Feisty Fry. RATTLE + GLOWSTICK + STANK SAUCE + UV PLASTIC + BUOYANT BAIT
Performance Apparel
Grab one of our custom designs and enjoy high-quality apparel for any season.
SHAME SHAKER - Rattlin’ Jigging Spoons
Get the hottest bait during the coolest time of year, and enjoy unmatched success while targeting Walleye, Pike, Perch, and Crappie!
Experience the Difference.
Whether it's our masterfully crafted fiberglass blanks, or our full-graphite builds - we know you deserve a rod that is DIALED for landing your next trophy.
UV / Color Glow Tungsten Combos
Top Combos of our 100% Tungsten Jigs - All UV/Glow
Stank Sauce Infused UV / Glow Panfish Plastics
You HAVE to try our incredibly durable UV/Glow plastics - loaded with our special STANK SAUCE
UV / Color Glow Tungsten Ice Jigs
Extreme Durability Paint - NO CHIP Guarantee + Super Color Glow + Ultra-STRONG, STICKY hooks. WE DARE YOU TO TRY THEM - Thousands of other customers have, and haven't looked back. Over 215 Options
